scalable and affordable digital solution to advance your business

Digital Education and Business Coaching for Origin Coffee Professionals

The demand for coffee education at origin is always there. However, there was a big shortage in the market until now.

Introducing Vuna Coffee School, a digital coffee education platform available 24-7, in 6 producing region languages, with a global coach network.

Together, we make knowledge scalable and affordable to advance your business practices.

Unify trading best practices

Too often, the market conversation focuses on what differs E. Africa, Latin American and SE Asian regions.

It is easy to overlooks what we have in common: one global market, one international price reference, and competing in international markets with adequate expertise and effective tools.

Vuna Coffee School brings the most up-to-date trading practices for your organization to succeed despite market volatility and uncertainty.

Scale coffee knowledge & community digitally

Our scalable, cloud-base platform can host more than 1000 students learning at the same time. And this is just the beginning.

Because we know the most difficult mile is putting what you have learned into practice. Beyond the training curriculum, Vuna Coffee School digital community is the place to exchange best practices and support professionals in executing the learnings.

We look forward to welcoming you to our community.

Create tangible impact at origin

“I want to learn how to sell more coffee at better prices”. This is what our students believe is the most important thing to achieve for producer organizations.

From price risk management to digital marketing, the Vuna Coffee School curriculum is built to help your organization in generating tangible impact.

Learn how to sell more coffee at better prices

Coffee Education for Origin Capacity Building

Education is only a mean to an end.

Our goal is to help you advance knowledge, exchange best practices and transform your business under four capacity-building pillars.

1. Collection & PROCUREMENT

Most producer organizations behave like intermediaries: buy from growers, sell to buyers.

The procurement phase is therefore fundamental to guarantee the volume and the quality required, while establishing positive relationships with growers.

Focus of the pillar: Fixing daily purchasing prices, establishing delivery and payment terms to growers, collection and procurement strategies, set the goal for each new harvest cycle.

2.Sales & Marketing

Some in the industry say: buying is easy, selling is hard.

In today’s saturated market, the ability to build, retain, and grow client relationships both physically and digitally is an essential skillset for all producer organizations. The end goal is to transform your business from a solely green bean supplier to a recognized green coffee brand

Focus of the pillar: Understanding digital customer journey, sales strategy at major trade show, executing digital marketing campaign

3. price fixing

The coffee market is volatile and unpredictable.

While this can not be fixed, price fixing strategies are frequently used to mitigate and absorb price risk. Whether it is done through smart use of contracts or buying an option, a producer organization navigates each harvest cycle with one goal: get as close as possible to the ideal sale price, one contract at the time.

Focus of the pillar: contract types and best use, market fundamentals analysis, price technical analysis, use of market orders, management of the open position.

4. finance

In harvest time, cash is king.

No matter the mission or services provided to growers, a producer organizations that lacks trade finance will never scale the business.

Meeting banks and lenders’ expectations, passing due diligence audits and preparing impeccable loan applications are just a few examples of what a successful financing strategy looks like.

Focus of the pillar: cash flow management, loan applications, leverage ratios and loan diversification.

Unify trading best practices

Course Offering

Our courses are designed to improve practices in 4 capacity-building pillars with 3 level of difficulties

No matter where you are on the journey, we are confident to find a course suiting your needs.

1. Collection & Procurement

Basic level:

Intermediate level:

2.SAles & Marketing

Basic level:

Intermediate level:

Advanced level:

3. Price Fixing

Basic level:

Intermediate level:

Advanced level:

break boundaries

Make Coffee Knowledge Accessible, Anywhere, Anytime

Most relevant course content, delivered in 6 languages

Our courses are designed to strengthen four capacity-building pillars: collection & procurement, sales & marketing, price fixing, and finance.

All courses are in available in English, Spanish, Portuguese, French, Vietnamese, and Bahasa.

Fully scalable digital platform, accessible 24-7

On desktop or mobile phone, take the course at the time that is convenient for you.

Only light-weight internet bandwidth is required - as long as youtube/facebook video loads, so would our course.

Hybrid model for flexibility and engagement

On demand courses with interactive comment feature and live coaching sessions* keep up the “classroom” feeling with maximized flexibility

*Live coaching session is available for a group of >15 students

Don’t take our words for it

Hear What Our Students Are Saying

“This learning platform is very easy and flexible to use. I take the course in the evening or weekend, when I have spare time. The course content is exactly what a small producer organization like us needs”

Phaima Nakalagwa - GM, Mt Elgon Agroforestry Communities Cooperative Enterprise Ltd. (Uganda)

“I tried using an open price contract after taking your Price Risk Management course, and it worked! It was my first time and I was able to fix very well”

Kambale Kisumba Kamungele - Export Director, Tsongo Kasereka (DRC)

“The Green Coffee Trading Fundamentals has been one of the most useful coffee courses I have taken. The content is great, the methodology is so good”

Carlito Alves, Manager Cooperativa Socio Agricola Logistica de Timor for Organic Coffee and Rice (Timor Leste)