our Philosophy

Re-Imagine the Value Chain with the Cherry to Heart™ Model

What can we do differently?

The Cherry to Heart™ model was born out of the experiences of working 10+ years in coffee, across multiple coffee origins. Sara describes how this idea model came to life.

A starting point to connect all value chain players

To conquer the consumer's heart is a long journey that starts with the farm and takes multiple routes to market, undergoing multiple production processes and finally becoming accessible to consumers. The desired outcome is for consumers to engage in an unique experience that takes them back to the farm where the journey started.

VUNA’s unique Cherry to Heart™ model envisions four main coffee value chain journeys, inclusive of value chain players such as producers, producer organizations, exporters, private estate, importers, NGOs, development agencies, service providers, and end consumers.

Our holistic expertise on coffee value chain emphasizes a customer driven approach. We are ready to help you wherever you are on the coffee journey and deliver tangible impact.